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First flexible smartphones to launch in 2013.

According to a report by the Wall Street Journal, Samsung are getting ready to launch the first flexible smartphones to market in the first half of 2013. The company - along with many other smartphone makers - have been researching the the technology for as long as 10 years, but it’s been difficult to bring it to market due to difficulties mass producing the technology. Pictured above are prototype devices which Samsung exhibited last year, although it’s not clear exactly what form the final product will take.

The flexible displays will use OLEDs, which can be put on flexible material such as plastic or metal foil.

“The key reason for Samsung to use plastic rather than conventional glass is to produce displays that aren’t breakable. The technology could also help lower manufacturing costs and help differentiate its products from other rivals,” said Lee Seung-chul, an analyst at Shinyoung Securities.

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